On-Trade Executive (HoReCa)

About the Role

Ascentech Services Limited is a leading recruitment and professional services firm dedicated to connecting top talent with industry leaders. We are currently seeking a dynamic and results-driven On-Trade Executive to drive sales and enhance brand visibility across the vibrant on-trade channel in Lagos. In this role, you will play a crucial part in expanding our market presence within hotels, restaurants, bars, cafés, and similar establishments.

• Drive sales and achieve assigned revenue targets within the designated on-trade territory and channel.
• Identify, prospect, and develop profitable new business opportunities across hotels, restaurants, bars, and cafés.
• Conduct regular outlet visits to build strong relationships, generate orders, and elevate customer engagement.
• Maintain exceptional relationships with key stakeholders, including outlet owners, managers, and purchasing officers.
• Ensure optimal product placement, maximum brand visibility, and consistent stock availability across all assigned outlets.
• Monitor local sales performance, emerging market trends, competitor activities, and evolving customer preferences.
• Negotiate favourable sales agreements and promotional opportunities in strict alignment with company policies.
• Prepare comprehensive sales reports, maintain accurate customer records, and provide actionable feedback on market dynamics.
• Coordinate impactful promotional activities and brand activations to boost product awareness and consumer demand.
• Manage end-to-end follow-ups regarding customer orders, payment processing, and other commercial matters.

• Bachelor Degree or HND in Business Administration, Marketing, Sales, or a related commercial discipline.
• 2 to 3 years of proven sales experience, preferably within the on-trade, hospitality, beverage, or FMCG sectors.
• Demonstrated track record of successfully selling to hotels, restaurants, bars, cafés, or similar establishments.
• Exceptional communication, negotiation, relationship management, and persuasive selling skills.
• Strong capability to independently prospect for new clients, manage a defined territory, and deliver on sales KPIs.
• Flexibility and willingness to travel within the assigned territory and occasionally work weekends as required.

• Competitive salary package with performance-based incentives and bonuses.
• Opportunities for professional growth and career advancement within a reputable organization.
• Comprehensive training and ongoing support to ensure your success in the role.
• Dynamic, collaborative, and rewarding work environment in Lagos, Nigeria.

Skills