Head, Marketing / Business Development

About the Role

• Develop and execute comprehensive marketing strategies and campaigns to aggressively grow the organization's corporate client base in Abuja and surrounding regions.
• Oversee digital marketing initiatives, content creation, and social media management to enhance brand visibility and engagement.
• Coordinate marketing events, strategic partnerships, and stakeholder collaborations to strengthen market positioning.
• Manage customer relationship management (CRM) frameworks to ensure high retention rates and exceptional service delivery.
• Lead, mentor, and guide the marketing and business development team to achieve aggressive performance targets.
• Manage marketing budgets, track performance metrics, and analyze data to optimize campaign outcomes.

• Bachelor's Degree in Marketing, Business Administration, or a related field; a Master's degree or equivalent is a strong advantage.
• Minimum of 7 years of professional marketing experience, with a proven and robust background in healthcare marketing or the HMO sector.
• Active membership in relevant professional bodies will be an added advantage.
• Demonstrated expertise in modern marketing systems, digital marketing, and data-driven performance metrics.
• Strong understanding of the Nigerian healthcare industry, including regulatory requirements and emerging market trends.
• Exceptional leadership, communication, and strategic management skills.

• Competitive salary package commensurate with experience and industry standards.
• Opportunities for professional growth and executive leadership development.
• Comprehensive health insurance coverage and other corporate welfare benefits.
• A collaborative, dynamic, and impactful work environment within a leading national HMO.

Skills