About the Role
M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go solar energy, we have grown into one of the most advanced connected asset financing platforms in the world. We are currently expanding our Product Growth team and looking for a dynamic Senior CRM Manager to join us.
This role offers a fast track to pod leadership. You will initially own two core growth pods—Repeat Phones and Digital Lending—before transitioning into Lifecycle CRM. You will drive conversion growth, helping turn customers into long-term, high-value users while fostering financial inclusion.
Key Responsibilities- Build and execute multi-channel campaigns including SMS, WhatsApp, push, and in-app messaging using CleverTap.
- Manage end-to-end CRM strategies across the Repeat Phones and Digital Lending pods.
- Track funnel performance, identify drop-off points, and run structured experiments to optimize conversion and retention.
- Turn successful campaign strategies into documented playbooks for long-term scalability.
- Ensure clean data quality and tracking for accurate reporting to senior leadership.
- 5+ years of experience in growth, performance, or lifecycle marketing within fintech, telco, or e-commerce.
- Hands-on fluency in CRM platforms like CleverTap, Braze, or equivalent enterprise tools.
- Strong analytical skills with the ability to interpret funnels and cohort data independently.
- Demonstrated ability to thrive in ambiguity and build trust quickly across cross-functional senior teams.
- Genuine appetite for pod leadership and fast-paced career growth.
- Fully remote work environment within UTC -1 to UTC +3 time zones.
- Opportunities to collaborate with diverse, talented teams across the UK, Europe, and Africa.
- Comprehensive professional development programs and coaching partnerships.
- Flexible working arrangements and family-friendly policies.
- Robust well-being support and clear career advancement pathways.