Market Sales Representative

Saro Agrosciences Limited | Borno, Nigeria

Full-Time Posted 2 days ago 10 views

About the Role

Saro AgroSciences Limited, the leading marketer of Crop Protection Products in Nigeria and Ghana, is seeking a dynamic and results-driven Market Sales Representative to join our team in Biu, Borno. In this role, you will play a crucial part in our mission to empower farmers with superior agro-inputs and knowledge for sustainable yield increases. You will serve wholesale and retail customers in assigned open markets, ensuring our products are consistently available, competitively priced, and prominently displayed.

Key Responsibilities
  • Prepare and strictly adhere to daily route plans to maximize market coverage and customer engagement.
  • Develop and maintain an accurate customer database capturing contact details for all wholesale and retail outlets in assigned markets.
  • Drive sales of company products to current and potential customers to achieve daily, weekly, monthly, and annual volume targets.
  • Deliver on all sales Key Performance Indicators including call rates, inventory management, collections, and average order sizes.
  • Ensure compliance with official company price lists and maintain strict adherence to cash-based sales policies or approved credit limits.
  • Execute effective merchandising and product display initiatives to guarantee high brand visibility across retail channels.
  • Gather and report valuable market intelligence, customer feedback, and competitor activities to support territory marketing plans.
Qualifications
  • Must be a current resident of the target area (Biu, Borno) with intimate knowledge of the local market landscape.
  • Ability to communicate fluently in the local languages of the target area.
  • Good numeric ability and computer literacy for accurate reporting and order processing.
  • Demonstrated high integrity, resilience, and the ability to work effectively under pressure.
  • Smart, proactive approach with strong interpersonal and negotiation skills.
Benefits
  • Competitive salary with performance-based incentives.
  • Opportunities for professional growth and career advancement within a leading agricultural company.
  • Comprehensive training on modern agronomic practices and sales strategies.

Skills

Sales Merchandising Customer Relationship Management Market Research Negotiation Numeric Ability Computer Literacy
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