Digital Marketing Specialist

About the Role

Detail and Avedia is an Integrated Solution Consulting agency on a mission to develop incremental value for our clients through our unrestricted view of the African business environment - in verifiable ways. We are currently seeking a dynamic and results-driven Digital Marketing Specialist with strong expertise in SEO, paid advertising, programmatic advertising, and website management to join our growing team in Nigeria.

• Develop and execute comprehensive digital marketing strategies across multiple platforms to drive client growth.
• Plan, manage, and optimise sponsored advertising campaigns across Google Ads, Meta Ads, and programmatic platforms.
• Implement advanced SEO strategies to improve organic search rankings, visibility, and website traffic.
• Manage and maintain company and client websites, including content updates and landing page optimisation.
• Monitor campaign performance, advertising budgets, and return on ad spend (ROAS) to ensure maximum profitability.
• Set up and monitor analytics, conversion tracking, and comprehensive campaign measurement tools.
• Conduct thorough keyword research, competitor analysis, audience targeting, and A/B testing.
• Prepare detailed campaign performance reports with actionable insights and strategic recommendations.
• Collaborate closely with creative, media, content, and client service teams to achieve overarching campaign objectives.

• Bachelor's Degree in Marketing, Mass Communication, or a related field.
• Minimum of 4-5 years of proven experience in Digital Marketing, SEO, Paid Advertising, or a similar role.
• Hands-on experience with Google Ads, Meta Ads Manager, and programmatic advertising platforms.
• Strong analytical, reporting, problem-solving, and campaign optimisation skills.

• Competitive salary package commensurate with experience.
• Opportunities for professional growth and continuous learning within a leading consulting agency.
• A collaborative, dynamic, and innovative work environment.

Skills