Marketer - R&D Department

About the Role

The Smackers Limited, renowned for our flagship brand The Place Restaurant, is seeking a dynamic and creative Marketer to join our Research and Development Department in Ikeja, Lagos. Over the last decade, we have progressively grown into a leader in the Nigerian food services and hospitality industry, committed to satisfying the changing tastes and expectations of our valued consumers. If you are passionate about culinary innovation, consumer trends, and brand growth, this is the perfect opportunity to shape the future of dining in Nigeria.

• Conduct comprehensive market research to identify emerging food trends, consumer preferences, and competitor activities within the Nigerian hospitality sector.
• Collaborate with the R&D team to conceptualize, test, and market new menu items and product offerings.
• Develop and execute innovative marketing campaigns tailored to promote new product launches across various digital and traditional channels.
• Analyze consumer feedback and sales data to refine marketing strategies and improve customer satisfaction.
• Work closely with cross-functional teams including operations, product development, and sales to ensure seamless campaign execution.
• Prepare detailed reports on market performance, campaign ROI, and consumer behavior insights for management review.

• Relevant academic qualifications in Marketing, Business Administration, Food Science, or a related field.
• Previous marketing experience within the food services, hospitality, or fast-moving consumer goods (FMCG) sector is a strong added advantage.
• Exceptional verbal and written communication skills with strong interpersonal abilities.
• Strong attention to detail, high level of integrity, and professionalism.
• Ability to work effectively in a collaborative team and adapt quickly to a fast-paced work environment.
• Proficiency in analyzing market data and translating insights into actionable marketing strategies.

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and career advancement within a rapidly expanding industry leader.
• Dynamic, collaborative, and fast-paced work environment.
• Staff meals and other attractive company welfare packages.

Skills