About the Role
New Age Mobile Concepts Limited, Nigeria's foremost dealer in mobile phone chargers and innovative accessories, is looking for a dynamic and results-driven Digital Marketing Manager to elevate our brand. In this role, you will define our strategic direction, execute data-driven campaigns, and oversee digital advertising, content strategy, and e-commerce growth to increase our market share and build a loyal customer community.
Key Responsibilities- Develop and execute an integrated brand and digital marketing strategy across online and offline channels.
- Plan and oversee performance-driven digital advertising campaigns across Google Ads, Meta platforms, TikTok, and YouTube with clear ROI targets.
- Manage social media presence, content strategy, influencer partnerships, and affiliate marketing programs.
- Oversee e-commerce marketing initiatives, including SEO, SEM, email marketing, and retargeting campaigns.
- Coordinate product launch campaigns from pre-launch buzz to post-launch follow-ups.
- Manage marketing budgets, monitor brand health metrics, and track campaign performance for optimal cost efficiency and conversion.
- Work closely with sales, product, and trade teams to align marketing efforts with commercial goals.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 8 years of experience in brand and digital marketing, preferably within consumer electronics, FMCG, or lifestyle brands.
- Proven expertise in digital marketing, e-commerce, and customer experience.
- Strong understanding of SEO, SEM, social media advertising, and influencer marketing.
- Excellent storytelling, analytical mindset, and ability to manage creative agencies and budgets.
- Competitive salary and performance-based incentives.
- Opportunity to shape the digital trajectory of a market-leading consumer tech brand in Nigeria.
- Dynamic, innovative, and collaborative work environment.