About the Role
Ascentech Services Limited is seeking a strategic and results-driven Digital Growth & Acquisition Lead to spearhead our digital customer acquisition, activation, conversion, and retention initiatives. In this pivotal role, you will design and execute scalable digital growth strategies tailored for small and medium-sized businesses within the thriving fintech and SaaS ecosystem. You will lead cross-functional efforts to optimize the customer journey, accelerate product adoption, and achieve ambitious monthly acquisition targets.
Key Responsibilities- Develop and manage the end-to-end digital acquisition funnel, encompassing sign-up, activation, paid conversion, and long-term retention.
- Drive aggressive customer acquisition across digital channels, including paid advertising, SEO, referral programs, email, SMS, and WhatsApp marketing.
- Optimize customer onboarding workflows to significantly improve activation rates and transition free users to paid subscriptions.
- Lead customer activation and success teams to champion product adoption, minimize churn, and maximize customer lifetime value.
- Identify and implement strategic opportunities for upselling, cross-selling, and tiered subscription upgrades.
- Leverage advanced data analytics and performance dashboards to monitor key growth metrics, lower acquisition costs, and refine campaigns.
- Collaborate closely with product and technology teams to streamline digital onboarding and enhance the overall user experience.
- Recruit, mentor, and manage a high-performing team of at least 8 professionals, establishing clear KPIs and accountability standards.
- Bachelor's Degree in Business Administration, Marketing, Technology, or a related quantitative field.
- 8 to 12 years of progressive experience in digital growth, customer acquisition, fintech, SaaS, or digital banking sectors.
- Minimum of 3 years in a leadership capacity driving digital customer acquisition and activation strategies.
- Demonstrated track record of acquiring a minimum of 1,000 active business customers monthly through digital channels.
- Extensive expertise in performance marketing, lifecycle marketing, SEO, and referral acquisition frameworks.
- Proven experience managing teams of 8 or more direct reports in a fast-paced environment.
- Exceptional analytical capabilities with deep proficiency in interpreting CAC, conversion rates, and retention cohorts.
- Direct experience serving SME merchants or business-to-business fintech customers is highly desirable.
- Competitive salary package commensurate with industry standards and performance incentives.
- Opportunity to shape the digital growth trajectory of leading fintech and SaaS solutions in the Nigerian market.
- Comprehensive health insurance and wellness benefits.
- Collaborative, innovative, and growth-oriented work environment with clear career advancement pathways.