About the Role
Bradfield Consulting is looking for a dynamic and results-driven Business Development Executive to join our growing team in Lagos, Nigeria. In this role, you will play a pivotal part in generating sustainable revenue growth, developing new business opportunities, and maximizing the commercial value of our advertising assets. You will act as a trusted advisor to top-tier brands and agencies, guiding clients through the complete sales lifecycle from initial prospecting to successful campaign execution and long-term account retention.
Key Responsibilities- Identify, prospect, and secure new advertisers, brands, and agencies to build a robust sales pipeline.
- Conduct impactful sales presentations, pitches, and negotiations to achieve or exceed assigned revenue and occupancy targets.
- Own the full client relationship lifecycle, conducting regular account reviews and proactive communication to ensure high retention rates.
- Develop tailored proposals, media plans, and pricing recommendations aligned with client objectives and company guidelines.
- Collaborate closely with Finance, Operations, and Client Service teams to ensure seamless campaign execution, timely invoicing, and debt recovery.
- Monitor market trends, competitor activities, and emerging sectors to identify new business opportunities and provide strategic recommendations to management.
- Maintain accurate client records and sales activities within the CRM system while delivering reliable weekly and monthly forecasting reports.
- Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related field.
- Minimum of 2 to 4 years of proven experience in media sales, advertising sales, business development, or a commercial client-facing role.
- Strong background within the Out-of-Home (OOH), media, advertising, or marketing communications industry in Nigeria is a strong advantage.
- Demonstrated track record of meeting or exceeding aggressive sales and revenue targets.
- Proficiency in using CRM software, sales reporting systems, and Microsoft Office applications.
- Exceptional communication, negotiation, presentation, and relationship-management skills.
- Competitive salary with attractive performance-based commission structures and bonuses.
- Comprehensive health insurance coverage and wellness benefits.
- Opportunities for professional development, training, and rapid career progression.
- A collaborative, dynamic, and empowering work environment in a leading consulting firm.