About the Role
VFD Group is an alternative financial services holding company dedicated to creating innovative, accessible financial solutions for everyday Nigerians. We are looking for a creative and results-driven Brand & Marketing Specialist to elevate our corporate brand, amplify our market presence, and drive strategic stakeholder engagement within Nigeria's financial sector.
Key Responsibilities- Develop and execute comprehensive brand and marketing strategies aligned with corporate objectives.
- Maintain visual and tonal consistency across all digital channels, collateral, and corporate assets.
- Manage end-to-end digital marketing campaigns to increase awareness of financial products and services.
- Create engaging content, including website copy, social media posts, press releases, and articles.
- Translate complex financial market data into accessible, audience-friendly communications.
- Monitor media coverage, track digital engagement metrics, and mitigate reputational risks.
- Build and maintain strong relationships with media partners, journalists, and industry stakeholders.
- Bachelor's degree in Marketing, Mass Communication, Public Relations, or a related field.
- 4 to 7 years of professional experience in brand management, digital marketing, or corporate communications.
- Demonstrated expertise in managing corporate brands, digital platforms, and PR campaigns.
- Exceptional copywriting, editing, and creative direction skills with strong attention to detail.
- Prior experience in financial services, banking, investment management, or regulated sectors is a distinct advantage.
- Competitive salary with performance-based incentives.
- Comprehensive health insurance and wellness benefits.
- Opportunities for professional development and continuous learning.
- A collaborative, innovative, and fast-paced work environment in Lagos, Nigeria.