About the Role
People Capacity Management is a leading human resources and management consulting firm located in Lagos, Nigeria. We are seeking a dynamic and results-driven Brand and Marketing Manager to lead the development and execution of integrated marketing strategies. In this role, you will strengthen our brand positioning, drive B2B engagement, and enhance market visibility through digital marketing, media, and public relations while ensuring consistent storytelling and business growth.
Key Responsibilities- Develop and manage comprehensive PR strategies, media relations, press coverage, and relationships with industry journalists.
- Design and execute robust B2B marketing strategies to generate qualified leads and manage marketing funnels from awareness to conversion.
- Drive content marketing initiatives including whitepapers, case studies, and webinars to position the company as an industry authority.
- Oversee digital platforms, including the corporate website, social media channels, newsletters, and targeted online campaigns.
- Ensure consistency in brand messaging, tone, and visual identity across all communication channels and manage brand assets.
- Coordinate marketing efforts for organizational events, corporate training programs, workshops, and industry engagements.
- Conduct continuous market research to analyze client needs, industry trends, and competitor positioning.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of proven experience in brand management, B2B marketing, and PR, preferably within professional services or consulting.
- Demonstrated expertise in digital marketing, lead generation funnels, and content strategy development.
- Exceptional written and verbal communication skills with a strong portfolio of thought leadership content.
- Strong project management abilities with experience managing strategic partnerships and vendor relationships.
- Competitive salary and performance-based incentives.
- Opportunities for professional growth and leadership development in a dynamic consulting environment.
- Health insurance and other staff welfare benefits.