Brand and Marketing Manager

About the Role

We are seeking a creative and commercially minded Brand and Marketing Manager for an exciting fashion and lifestyle brand to strengthen our brand identity, grow our audience, and drive revenue. In this role, you will lead the planning and execution of omnichannel marketing strategies, ensuring our messaging and campaigns resonate with modern consumers across Nigeria.

• Develop and implement comprehensive brand and marketing strategies aligned with overarching business goals.
• Plan and execute high-impact campaigns for product launches, seasonal collections, and brand activations.
• Manage digital marketing channels, including social media, email campaigns, and targeted paid advertising.
• Identify and manage strategic partnerships, influencer collaborations, and experiential events.
• Monitor campaign performance, track customer acquisition metrics, and optimize marketing budgets efficiently.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 4 years of proven brand or marketing experience, preferably within retail, fashion, or lifestyle sectors.
• Demonstrated portfolio of successful campaigns and measurable customer growth.
• Strong understanding of digital marketing tools, e-commerce platforms, and data analytics.
• Exceptional project management, communication, and stakeholder engagement skills.

• Competitive salary with performance-based incentives.
• Health insurance coverage and wellness benefits.
• Opportunities for professional growth within a thriving consumer brand.

Skills