Brand and Marketing Manager

PPC Limited | Lagos, Nigeria

Full-Time Posted 3 weeks ago 46 views

About the Role

PPC Limited, a leading systems engineering and integration company with over 30 years of excellence delivering turnkey solutions across telecommunications, energy, health, transport, and building management systems, is looking for a strategic Brand and Marketing Manager. In this pivotal role, you will champion our brand equity, spearhead impactful multi-channel marketing campaigns, and directly support our revenue generation efforts by feeding qualified leads into sales pipelines across all business lines.

Key Responsibilities
  • Develop and execute compelling online, digital, and offline campaigns to build commercial awareness and drive active customer consideration.
  • Deploy targeted marketing strategies and promotional activities to successfully penetrate designated operating markets and industry segments.
  • Gather and analyze customer and market insights to guide commercial teams and support overarching sales and profitability objectives.
  • Maintain comprehensive market intelligence on emerging opportunities, competitor actions, and potential market threats.
  • Measure, evaluate, and report the performance and Return on Investment (ROI) of all assigned marketing initiatives to leadership.
  • Collaborate closely with internal departments, media partners, Original Equipment Manufacturers (OEMs), and vendors to maximize earned and owned media impact.
  • Lead New Product Introduction (NPI) strategies and drive effective product positioning across key commercial business areas.

Qualifications
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Proven professional experience in brand management, digital marketing, and strategic campaign execution, preferably within the engineering, technology, or telecommunications sector.
  • Strong proficiency in market research, data analysis, ROI measurement, and competitive intelligence gathering.
  • Exceptional relationship-building skills with a track record of successful collaboration with media partners, vendors, and cross-functional teams.
  • Outstanding communication, project management, and presentation abilities tailored to the Nigerian corporate landscape.

Benefits
  • Competitive salary and performance-based incentive structures.
  • Comprehensive health insurance and wellness benefits.
  • Opportunities for professional development and career advancement within a market-leading engineering firm.
  • A collaborative, innovative, and dynamic work environment in a well-established organization.

Skills

Brand Management Digital Marketing Market Research Campaign Management B2B Marketing ROI Analysis Vendor Management Product Positioning

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