About the Role
AAVA Brands Ltd, a prominent member of the Chanrai Summit Group (Fareast Mercantile Co. Ltd) with a rich heritage in Nigeria since 1890, is seeking a driven Zonal Sales Manager – On-Trade to lead our commercial operations in Lagos. In this pivotal role, you will champion our premium portfolio of spirits and alcoholic beverages, spearheading regional growth and strengthening our presence across key hospitality and nightlife channels.
Key Responsibilities- Drive regional sales operations, territory development, and market expansion for on-trade channels including bars, restaurants, and hotels.
- Manage wholesale relationships, distributor networks, and key accounts to optimize product availability and market penetration.
- Execute impactful trade marketing strategies, brand activations, and commercial negotiations to elevate brand visibility.
- Monitor market trends, competitor activities, and route-to-market dynamics to identify new revenue opportunities.
- Lead, mentor, and evaluate regional sales teams to consistently achieve and exceed business targets.
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Demonstrable professional experience in the spirits or alcoholic beverages industry with deep market knowledge.
- Proven expertise in wholesale sales, distributor management, and on-trade channel development.
- Strong commercial acumen, excellent stakeholder management, and exceptional negotiation skills.
- Demonstrated track record of delivering measurable sales growth and driving successful brand activations.
- Competitive salary package with performance-based incentives.
- Comprehensive health insurance coverage.
- Opportunities for professional development and career advancement within a historic global enterprise.
- Dynamic and inclusive work culture.