About the Role
MoMo PSB, part of the MTN Nigeria ecosystem, is looking for a strategic and creative Lead, Digital Marketing & Communications to define our content agenda and amplify our brand across all digital platforms. In this pivotal role, you will build vibrant communities, champion powerful storytelling, and accelerate product adoption while fostering deep customer loyalty in Nigeria's fast-growing fintech landscape.
Key Responsibilities- Develop and own a market-fit content framework driven by storytelling, narratives, and psychological triggers to boost brand engagement.
- Lead end-to-end social media strategy, community building, and digital communications across platforms for diverse audience segments.
- Design storytelling-driven lifecycle flows and manage messaging across email, CRM, push notifications, and in-app communications.
- Lead digital creative execution and campaign mapping, ensuring seamless integration across digital, social, PR, and partnerships.
- Define web content structures and collaborate with growth teams to optimize search presence, messaging clarity, and brand consistency.
- Bachelor's degree in Marketing, Mass Communication, or a related field.
- 3 to 7 years of professional experience in digital marketing, marketing communications, or content marketing, with fintech experience being a strong advantage.
- Mandatory submission of a strong portfolio showcasing successful past campaigns, content strategy, and creative execution.
- Exceptional storytelling skills with a deep understanding of digital culture, consumer psychology, and the creator economy.
- Demonstrated expertise in social media leadership, campaign mapping, cross-channel integration, and brand governance.
- Competitive salary package with performance-based incentives.
- Comprehensive health insurance and wellness programs.
- Opportunities for professional development and continuous learning within Africa's leading telecom and fintech ecosystem.
- Dynamic, fast-paced work environment with hybrid work flexibility.