About the Role
M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. We are currently looking for a Senior CRM Manager to join our expanding Product Growth team. This unique role offers rapid growth, allowing you to own core conversion pods and transition into lifecycle leadership within your first year.
Key Responsibilities- Build, execute, and optimize multi-channel campaigns using CleverTap, including SMS, WhatsApp, push, and in-app messaging.
- Manage the Repeat Phones pod by driving reactivation and upgrade campaigns while closely tracking unit economics.
- Scale digital lending initiatives by overseeing the full loan journey from approval to disbursement.
- Collaborate with cross-functional pod leads to analyze funnel performance, identify drop-off points, and run structured experiments.
- Document successful strategies into reusable playbooks and ensure robust data tracking across all campaigns.
- Minimum of 5 years of experience in growth, performance, or lifecycle marketing within fintech, telco, or e-commerce.
- Demonstrated hands-on expertise with modern CRM platforms such as CleverTap or Braze.
- Strong analytical skills with the ability to interpret complex funnels, cohorts, and campaign ROI data independently.
- A proactive mindset with a strong appetite for pod leadership and navigating ambiguity in a fast-paced environment.
- Exceptional communication skills to build trust quickly with senior stakeholders across multiple regional markets.
- Fully remote work environment within UTC -1 to UTC -3 time zones.
- Opportunities to collaborate with diverse, international teams across the UK, Europe, and Africa.
- Comprehensive professional development programs, coaching partnerships, and clear career growth pathways.
- Flexible working arrangements and robust family-friendly support policies.
- Dedicated well-being support to ensure a healthy work-life balance.