About the Role
Alaro City is a mixed-income, city-scale development featuring offices, logistics and warehousing, residential areas, schools, healthcare facilities, hotels, entertainment, and 150 hectares of parks and open spaces. This is an exceptional opportunity to shape how Alaro City is presented to the market and the wider public. As Head of Marketing and Communications, you will lead the strategic direction of our brand, strengthen market awareness, and connect our business with customers, media, stakeholders, and partners through impactful communications across West Africa.
Key Responsibilities- Collaborate with local leadership and the Group Head of Marketing & Communications to define, execute, and evaluate strategies for West African projects.
- Manage and grow the marketing and communications teams in Nigeria and Ghana.
- Drive lead generation, customer engagement, and sales support through integrated events, advertising, digital media, and PR initiatives.
- Oversee brand identity, content creation, social media channels, and data-driven marketing campaigns.
- Develop robust PR programs, manage crisis communications, and execute thought leadership initiatives.
- Build and maintain strong relationships with key media, agents, brokers, and external stakeholders.
- Manage marketing budgets, track ROI, ensure Salesforce CRM integration, and provide regular reporting to senior management.
- MBA is required; a degree in Mass Communication is an advantage.
- 10 to 15 years of experience in marketing, corporate communications, media relations, advertising, and event management within reputable organizations.
- Business-fluent English with exceptional copywriting and professional content creation skills.
- Proven leadership experience managing high-performing teams across emerging or frontier markets.
- Extensive expertise in multi-channel marketing, digital tools, brand management, PR strategy, and data analytics.
- Familiarity with Salesforce and digital advertising platforms.
- Competitive salary and performance-based incentives.
- Opportunity to shape a landmark, city-scale real estate development in Africa.
- Dynamic, collaborative, and international work environment.