About the Role
Punch Nigeria Limited, a leading and respected daily newspaper publisher in the country, is looking for a technically competent, analytical, and results-driven Digital Advertising & Programmatic Specialist. In this role, you will manage, execute, and optimize digital advertising operations across our expanding digital platforms to drive revenue growth and maximize inventory yield.
Key Responsibilities- Manage and optimize programmatic advertising inventory across PUNCH digital platforms.
- Set up, monitor, and troubleshoot digital advertising campaigns using Google Ad Manager or similar ad-serving platforms.
- Track key performance metrics including impressions, eCPM, fill rates, viewability, and total revenue.
- Support advertising inventory forecasting, audience analysis, and revenue reconciliation.
- Maintain effective operational relationships with advertising networks, SSPs, exchanges, and technology partners.
- Prepare accurate, data-driven performance reports for management.
- Collaborate with internal editorial and commercial teams to ensure seamless ad delivery and brand compliance.
- Bachelor degree or HND in Computer Science, IT, Marketing, Mass Communication, Business Administration, or a related field.
- 3-5 years of relevant experience in digital advertising operations or programmatic advertising.
- Practical hands-on experience with Google Ad Manager or comparable ad-serving platforms.
- Solid understanding of programmatic advertising, SSPs, ad exchanges, and yield optimization.
- Working knowledge of HTML, JavaScript, and ad tags, alongside proficiency in Microsoft Excel or Google Sheets.
- Prior experience in a digital media or publishing organization with knowledge of Google AdX, header bidding, Prebid.js, GA4, or Looker Studio is a distinct advantage.
- Competitive salary package commensurate with industry standards.
- Opportunities for professional growth and career advancement within Nigeria leading media brand.
- Dynamic, collaborative, and fast-paced work environment.