About the Role
MTN Nigeria is looking for a data-driven and creative Analyst - Master Brand Marketing to join our vibrant Marketing division. In this role, you will provide critical analytical, technical, and operational support to cascade MTN's brand strategy and commercial plans into the regions, ensuring strong market penetration and consistent brand equity.
Key Responsibilities- Develop regional marketing localized campaign briefs based on actionable regional insights and competitive intelligence.
- Coordinate regional campaign execution across multiple channels including digital, out-of-home, traditional, experiential, and trade.
- Track campaign performance metrics using Power BI and Excel dashboards to produce comprehensive weekly and monthly reports.
- Conduct trade visibility audits to guarantee strict adherence to MTN's brand identity compliance across all retail and POS materials.
- Collaborate closely with integrated marketing agencies, Regional Sales, and Customer Experience teams to drive product uptake and integrate customer feedback.
- Ensure seamless operational alignment with MTN’s Responsible Marketing and Advertising Policy as well as regulatory standards.
- Bachelor’s degree in Marketing, Statistics, Business Administration, or a related field.
- A postgraduate diploma in a relevant discipline is an added advantage along with mandatory APCON certification.
- 3 to 7 years of professional experience in regional marketing, FMCG, or the telecommunications sector.
- Demonstrated proficiency in data analytics tools such as Excel, PowerPoint, and Power BI.
- Exceptional project management, stakeholder management, and proactive execution skills with fluency in English and local languages.
- Competitive salary package with comprehensive medical and wellness benefits.
- Opportunities for continuous professional development within a leading multinational telecommunications giant.
- A collaborative and dynamic work environment that encourages innovation and career growth.